VAN DE VELDE
Graphic & Motion design
At Van de Velde, I am responsible for creating engaging visual and motion content for their three brands and retail channels: Marie Jo, PrimaDonna, Sarda, Linchirie and Rigby&Peller.
I managed graphic design, motion design, video editing, and color grading for both brand campaigns and retail channels. I partnered with cross-functional teams to develop strong and impactful tools that empower women
SARDA LAUNCH EVENT & SEASON LAUNCH
Video editing & visual merchandising
For the SARDA Lingerie launch, I served as the Video Editor & Visual Merchandiser, tasked with creating captivating video and in-store content that showcased the brand's collection across all channels. The challenge was to elevate limited e-commerce assets to match the high-production value of the brand's lifestyle content. To achieve this, I creatively edited the e-commerce footage, incorporating dynamic transitions, close-up details, and mini-narratives to highlight product features and benefits. I maintained consistent branding across all channels, from platform-specific video formats (Reels, ads, banners) to visually appealing in-store displays. Additionally, I selected music and sound design to enhance the brand's overall vibe.
Launch event
Season Launch - Brand
Season Launch - Retail
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PRIMADONNA & MARIE JO LIVE SHOPPING
Production & Post-production
As the Technical Manager for Marie Jo and PrimaDonna's live shopping events, I oversaw all aspects of production, from studio setup and lighting to post-production and color grading. In a space with challenging height restrictions, I devised creative lighting solutions to ensure even illumination of subjects and products. The color grading process was meticulously handled, with each piece graded individually to ensure accurate representation in line with the brand's standards.
This large-scale project, involving numerous participants, proved to be a resounding success. The events garnered over 500 live viewers, 10,000+ replays, and an average watch time of 5-10 minutes, contributing significantly to the brands' profit margins.
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RETAIL VISUAL MERCHANDISING
Graphic design & Art direction
As the Visual Merchandise and Graphic Designer for Lincherie and Rigby & Peller, I'm responsible for creating eye-catching window displays and graphics that entice customers into the stores. I design in a flat 2D space, but strategically incorporate depth to create visually interesting compositions that work across a wide range of window sizes—from small (1m x 2.5m) to large (10m x 5m)—to cater to our 100+ stores worldwide.
My designs are product-focused, ensuring coherence with current campaigns while also considering the diverse color palettes of each brand (Marie Jo, PrimaDonna). I carefully curate each window display, balancing complementary and contrasting elements to showcase each brand's strengths and create a harmonious visual experience. This approach ensures that each brand maintains its unique identity while contributing to a compelling overall storefront narrative.
Season Launch SS24
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Young & Daring AW24
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SHINE IN PRIMADONNA
Motion design & video editing
For PrimaDonna's AW23 "Shine In" campaign, which celebrates the confidence and individuality of real women wearing PrimaDonna lingerie, I created a captivating logo animation that was featured across all communication channels. Additionally, I developed supporting typography motion graphics that reinforced the campaign's glowing aesthetic and amplified the stories of our 'real-life' models.
My role expanded for the SS24 campaign, where I crafted the template edit, incorporating engaging transitions, dynamic motion graphics, and creative edits to produce a fun and energetic video. This template served as the foundation for our production company to create campaign derivatives, ensuring a consistent and impactful visual identity across all assets.
AW23 Motion design
SS24 Motion design & video editing
BRAND MOVIES
Motion design
During my time at Van de Velde, I produced several brand movies for Marie Jo and PrimaDonna, along with an end-of-year celebration edit. The brand movies played a crucial role in equipping our sales representatives with visual tools that encapsulated the essence of each brand—its unique vibe, values, and unique selling points (USPs).
These films were instrumental in communicating the brand story to retailers and ultimately driving sales. Additionally, the end-of-year video served as an internal communication tool, showcasing the company's collective efforts and achievements throughout the year. This motivational piece aimed to inspire and energize employees, encouraging them to continue pushing boundaries and striving for excellence.
Marie Jo Brand Movie
Prima Donna Brand Movie V 16
VdV EndofYearWishes 2022 v 2 1
SOCIAL MEDIA
Motion design & video editing
I provided support for the creation of engaging Reels and Stories content. This involved editing raw footage, incorporating motion graphics and transitions, and ensuring overall visual cohesion with the brand's aesthetic or campaign.
WHAT ELSE?
Colect.io integration & asset management
Bra Size Scan
Marie Jo AW23 End of Year styling tips
Graphic design for Marie Jo
As a Graphic Designer at Marie Jo, I have conceptualized and executed a wide range of visual assets, including printed and digital brochures, newspaper ads, in-store POS materials, website visuals, newsletter assets, and cinema/TV campaign deliverables. I was also in charge of following up the collection asset retouching process. Making sure that colors of the products are aligned across all assets.
Graphic design for Retail channels
Asset management, Sale assets, digital brochures, Printed ADS (in newspaper, magazines etc.), POS Materials, website asset creation, in-store screen content creation & management.